By Linda Lamb, Tim O'Reilly, Dale Dougherty & Brian Erwin
1st Edition August 1996 (est.)
ISBN: 1-56592-105-4; Order number: 1054
Marketing on the Internet tells you what you need to know to successfully use this new communication and sales channel to put product and sales information online, build relationships with customers, send targeted announcements, and answer product support questions. In short, how to use the Internet as part of your overall marketing mix. Written from a marketing, not technical, perspective.
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